One of the most common SEO tips for ecommerce websites is to make the website load quickly. The faster a webpage loads, the more likely users will be to stay on the page and engage with it. This can be done by avoiding heavy images and apps, or by keeping the template simple.
Keyword Research
Using the right keywords for your ecommerce website is essential for its success. These keywords should be chosen carefully and not arbitrary. They should be unique to your page and not repeated across your site. The first and the most obvious way to do this is to choose keywords that have high search volumes. These keywords are more likely to convert visitors into customers. The second method is to target keywords that will get visitors to your website if they have the intent to buy something.
One of the most important SEO tips for ecommerce sites is to optimize the metadata on every page. The title of each page should be about 60 characters long, and the description should be less than 160 characters. The metadata acts like a mini-ad for your website, and is essential for attracting potential customers. This increases CTR, or clickthrough rate, which will improve your page’s ranking on search engines.
Schema Markup
Schema markup is a set of data that tells search engines what a page is about. For example, a page that uses the type “Product” tells Google that it offers products. It also has a link to the manufacturer’s page, but the reference will not be visible on the front end. Another data field is the product status, which can indicate whether a product is new or reconditioned. It can also include information about the brand and producer, as well as the color of the product.
Using schema markup can improve the experience for your customers. It can also improve your search engine rankings. People are more likely to click on a page that has rich snippets, which highlight customer-centric information. However, only 2.7% of websites use schema markup. The main reason for this low number is a lack of knowledge about the technology. Even so, Google has increased the use of rich snippets from 22% in 2014 to over 40% by early 2016.
Lazy Loading
Lazy loading is an effective technique for increasing website performance. It can increase the speed of web pages by ensuring that only the images that visitors are interested in load. Moreover, this technique reduces the number of HTTP requests made by a website. The result is a lighter-weight website, which is better for performance and bandwidth utilization.
The implementation of lazy loading requires modifications to the website’s coding. This can be done manually or using ready-made CMS plugins. Lazy loading is particularly important for websites that receive a lot of traffic from mobile devices. The speed of the download of a website is a crucial factor for user engagement. Many internet users expect to be able to load a page within two seconds or less. If a website takes too long to load, users will look elsewhere. Moreover, slow-loading websites suffer from a high bounce rate, which is not good for SEO campaigns.
Backlinks
Backlinks are an important factor for search engines, and if you want to get more visitors to your website, it’s important to get quality links to your site. However, you should be careful about link building. You don’t want to spam the search engines, and getting spammy links could cost you your ranking. Therefore, it’s best to use white hat link building techniques.
Google’s algorithm evaluates the relevancy of backlinks to determine a web page’s relevance. It looks at the number of links to a page and the topic of the link. When it sees more relevant links to a page, it will give it a higher authority.
Site Search
One of the most important SEO tips for ecommerce sites is to make the site easy to navigate. Most users spend around 20 seconds browsing an eCommerce website, so it is essential that they can easily find what they are looking for. Therefore, it is important that you make your site easy to navigate by adding breadcrumbs.
Ecommerce sites have lots of links pointing to the different pages, so it is important to optimize these links. The anchor text used should be natural and contain keywords that describe the products. Avoid using the same keywords everywhere as this can get you penalized by Google. Also, include important keyword links in your product descriptions, so that your visitors can easily find similar products.