Events By Starfish

We are a worldwide network of event managers and content creators that being the best marketing solutions for your business and brand. Gain a digital mindset with the best tools and solutions that help your brand grow on all internet platforms.

Event marketing is a type of marketing that implies promoting a brand, product, or service by holding, participating in, or attending events.

How Does Event Marketing Work?

Learn the benefits of event marketing with a team of experts that is always available to provide effective ideas for your business.

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Customers Prospects

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Brand Awareness

How Effective Is
Event Marketing ?

Hosting live and online campaigns offer more exposure to a business among the audience. Plan the best online and live events to engage the audience and receive better conversion rates for your products or service.

Conferences & Seminars

The best conference and seminar management solutions for businesses with a team of experts.

Senior Digital Marketing

Develop quality methods with the best SEO tools recommended by the top SEO expert Dublin has on offer. These tools will provide better rankings on search engines.

SEO Online Marketing Can Transform Your Business

Learn the benefits of SEO marketing and how you can build your brand reputation with smart and organic solutions. Connect with an expert today to get a free 20-minute consultation on your best options for SEO marketing.

SEO Online Marketing Ability To Change Your Business For Good

Learn the benefits of SEO marketing and how you can build your brand reputation with smart and organic solutions. Connect with an expert today to get a free 20-minute consultation and to review what we feel are the best SEO packages, Australia has many options and we feel our SEO experts will deliver something unique to your business.

Charity PPC Services

Charity PPC Services Using Google Ads Grant

Realize the importance of PPC for charities and other nonprofits. Although it is a great tool to gain traffic, learn where it stands in the online marketing solutions.

local search marketing strategy

Local SEO Is Tremendously Effective

Learn the methods in local search marketing strategy with the community-targeted niche. Use the analytics in your favor.

Latest From Our Blog

SEO Tips For Ecommerce Websites

SEO Ecommerce

One of the most common SEO tips for ecommerce websites is to make the website load quickly. The faster a webpage loads, the more likely users will be to stay on the page and engage with it. This can be done by avoiding heavy images and apps, or by keeping the template simple.

Keyword Research

Using the right keywords for your ecommerce website is essential for its success. These keywords should be chosen carefully and not arbitrary. They should be unique to your page and not repeated across your site. The first and the most obvious way to do this is to choose keywords that have high search volumes. These keywords are more likely to convert visitors into customers. The second method is to target keywords that will get visitors to your website if they have the intent to buy something.

One of the most important SEO tips for ecommerce sites is to optimize the metadata on every page. The title of each page should be about 60 characters long, and the description should be less than 160 characters. The metadata acts like a mini-ad for your website, and is essential for attracting potential customers. This increases CTR, or clickthrough rate, which will improve your page’s ranking on search engines.

Schema Markup

Schema markup is a set of data that tells search engines what a page is about. For example, a page that uses the type “Product” tells Google that it offers products. It also has a link to the manufacturer’s page, but the reference will not be visible on the front end. Another data field is the product status, which can indicate whether a product is new or reconditioned. It can also include information about the brand and producer, as well as the color of the product.

Using schema markup can improve the experience for your customers. It can also improve your search engine rankings. People are more likely to click on a page that has rich snippets, which highlight customer-centric information. However, only 2.7% of websites use schema markup. The main reason for this low number is a lack of knowledge about the technology. Even so, Google has increased the use of rich snippets from 22% in 2014 to over 40% by early 2016.

SEO Tips For Ecommerce

Lazy Loading

Lazy loading is an effective technique for increasing website performance. It can increase the speed of web pages by ensuring that only the images that visitors are interested in load. Moreover, this technique reduces the number of HTTP requests made by a website. The result is a lighter-weight website, which is better for performance and bandwidth utilization.

The implementation of lazy loading requires modifications to the website’s coding. This can be done manually or using ready-made CMS plugins. Lazy loading is particularly important for websites that receive a lot of traffic from mobile devices. The speed of the download of a website is a crucial factor for user engagement. Many internet users expect to be able to load a page within two seconds or less. If a website takes too long to load, users will look elsewhere. Moreover, slow-loading websites suffer from a high bounce rate, which is not good for SEO campaigns.

Backlinks

Backlinks are an important factor for search engines, and if you want to get more visitors to your website, it’s important to get quality links to your site. However, you should be careful about link building. You don’t want to spam the search engines, and getting spammy links could cost you your ranking. Therefore, it’s best to use white hat link building techniques.

Google’s algorithm evaluates the relevancy of backlinks to determine a web page’s relevance. It looks at the number of links to a page and the topic of the link. When it sees more relevant links to a page, it will give it a higher authority.

SEO For Ecommerce

Site Search

One of the most important SEO tips for ecommerce sites is to make the site easy to navigate. Most users spend around 20 seconds browsing an eCommerce website, so it is essential that they can easily find what they are looking for. Therefore, it is important that you make your site easy to navigate by adding breadcrumbs.

Ecommerce sites have lots of links pointing to the different pages, so it is important to optimize these links. The anchor text used should be natural and contain keywords that describe the products. Avoid using the same keywords everywhere as this can get you penalized by Google. Also, include important keyword links in your product descriptions, so that your visitors can easily find similar products.

Want to Be a Web Developer? 10 Things You Need to Know

Web development is one of the most in-demand skills today. The demand for web developers is only increasing as more and more businesses move online. The internet has become an integral part of our lives. We use it for everything from communication and entertainment to work and shopping. And as our dependence on the web grows, so does the demand for web developers. If you’re thinking about a career in web development, there are a few things you should know before getting started. Here are 10 things you need to know about becoming a web developer:

Know Your Tools

The first thing you need to do is familiarize yourself with the tools of the trade. A web developer needs to be proficient in HTML, CSS, and JavaScript. These are the three essential technologies for building websites. You should also have a working knowledge of server-side scripting languages like PHP, Ruby on Rails, or Node.js. And it wouldn’t hurt to know a little bit about Photoshop and other web design tools.

Learn How to Code

Of course, the most important thing you need to know about becoming a web developer is how to code. If you don’t already know how to code, you’ll need to learn. There are plenty of resources available to help you learn. You can find free online tutorials, take a coding class, or even teach yourself from scratch. Whichever route you choose, make sure you put in the time to learn the basics of coding.

monitor showing Java programming

Image source: Unsplash

Understand the Web

It’s not enough to just know how to use the tools of the trade. You also need to understand how the web works. How do browsers interpret HTML and CSS? How do they render pages? What happens when a user clicks a link or submits a form? Understanding how the web works will make you a better developer. The better you understand the web, the easier it will be to build websites that meet user needs.

Learn How to Build Websites

Once you know how to code, it’s time to start building websites. Start by practicing with small projects. Build a personal website or blog, or create a simple web app. As you become more comfortable, you can start taking on larger projects. There are plenty of resources available to help you learn how to build websites, so don’t be afraid to ask for help when you need it.

Be Creative

Web development is a creative field. To be successful, you need to be able to think outside the box and come up with innovative solutions to problems. If you’re not a naturally creative person, that’s OK. There are plenty of ways to develop your creativity. The important thing is to keep an open mind and be willing to try new things.

Be patient

Learning how to code can be frustrating at times. It’s important to be patient and not get discouraged. Remember, everyone has to start somewhere. Even the most experienced developers had to learn how to code at some point. The important thing is to keep at it and not give up. So take your time and don’t be afraid to make mistakes. You’ll get the hang of it eventually.

Keep Learning

Once you’ve learned the basics of coding, it’s time to start learning more. Technology is always changing, and as a web developer, you need to keep up with the latest trends. That means regularly reading blogs and tutorials, attending conferences, and experimenting with new technologies. It’s also important to stay up-to-date on the latest industry news. This way, you’ll know what’s going on in the world of web development and you’ll be able to make informed decisions about your career.

Find a Mentor

One of the best ways to learn more about web development is to find a mentor. A mentor is someone who can offer advice and guidance. They can help you learn from their mistakes and point you in the right direction. If you don’t know anyone who’s already a web developer, try joining a meetup group or online forum. There, you’ll be able to connect with other developers and find a mentor.

Join a Community

In addition to finding a mentor, it’s also important to join a community of like-minded individuals. A strong community can offer support, advice, and friendship. It’s also a great way to meet other developers and learn about new technologies. There are several online communities for web developers, such as the Web Developer Forum or the Reddit programming section. The important thing is to find a community that you feel comfortable with and that you can contribute to.

Keep Up with the Latest Trends

The web is constantly changing. New technologies are being developed and new standards are being set. To be a successful web developer, you need to stay up-to-date with the latest trends. Read blogs and articles about new developments in the world of web development. Follow leaders in the industry on social media. Attend conferences and meetups. By staying current, you’ll be able to adapt to changes quickly and build better websites.

Web development is a complex field that requires a variety of skills. To be successful, you need to have a solid understanding of coding languages, web standards, and the latest trends. You also need to be creative and patient. If you’re willing to put in the work, you can become a great web developer. Just remember to keep learning and advancing your skills. With time and practice, you’ll be able to build amazing things. Thanks for reading!

How to Optimize Your Website for Better Rankings in Search Engines

As a website owner, you’re always looking for ways to improve your site’s ranking in search engines. It’s no secret that optimizing your website can help you rank higher in search engines. But what exactly does that mean? And how can you go about doing it? After all, better rankings mean more traffic, and more traffic means more potential customers. There are a number of things you can do to optimize your website for better rankings in search engines. Here are just a few:

Use Keywords

One of the most important things you can do to optimize your website for better rankings in search engines is to use relevant keywords throughout your site. Keywords are the words and phrases that people use when they’re searching for information online. When you use these keywords on your website, it helps search engines understand what your site is about and ultimately helps you rank higher in search engine results pages (SERPs).

Titles and Descriptions

The title and description of your website are also important when it comes to optimization. The title is the first thing people see when they find your site in a search engine, so make sure it’s catchy and relevant. The description is what appears under your title in the search results, so make sure it accurately describes what your site is about.

Publish Content Regularly

Another important thing you can do to optimize your website is to publish new content on a regular basis. Search engines love fresh content, so the more often you update your site, the better. Not only that, but new content also gives visitors a reason to come back to your site. If they know they can always find something new and interesting on your site, they’re more likely to visit frequently.

silver MacBook showing application

Image source: Unsplash

Content Quality

When it comes to content, quality is just as important as quantity. So, don’t just publish anything for the sake of publishing something. Make sure your content is well-written and interesting. If it’s not, people are less likely to read it, and search engines are less likely to rank it highly. The less engaging your content is, the less likely people are to visit your site. So, make sure your content is worth reading.

Update Old Content

In addition to publishing new content, it’s also important to update your old content. If you have pages on your site that are out of date or no longer relevant, search engines will likely lower your ranking. So, take some time to go through your site and make sure all of your content is up-to-date and accurate. The more relevant and accurate your content is, the better your chances of ranking high in search engine results.

Link -Worthy Site

If you want your site to rank high in search engine results, you need to have links from other websites. Search engines view links as votes of confidence, so the more links you have pointing to your site, the better. Of course, not all links are created equal. So, it’s important to get links from high-quality websites that are relevant to your site. Linking to low-quality websites or irrelevant websites can actually hurt your ranking.

Use Alt Tags

If you have images on your website, be sure to use alt tags. Alt tags are text descriptions of images that help search engines understand what the images are about. When you use relevant keywords in your alt tags, it can help improve your ranking in image search results. The better your ranking in image search results, the more traffic you’re likely to get.

Social Media

Social media is also a great way to optimize your website for better rankings in search engines. When you share your content on social media, it helps search engines find and index your content more quickly. Plus, social media can drive traffic to your website, which can also help improve your ranking. There are a number of different social media platforms you can use to promote your content, so it’s important to choose the ones that are most relevant to your audience.

So, there you have it. There are a number of other things you can do to optimize your website for better rankings in search engines. But these are just a few of the most important. If you want to improve your site’s ranking, start by implementing these optimization tips. You’ll be on your way to better rankings in no time.

How to Make Your Event a Success

When it comes to event marketing, there is no one-size-fits-all solution. Every event is different and requires a unique approach. Planning and executing a successful event can be a daunting task, but with careful planning and execution, it is possible to make your event a success. However, there are some basic principles that you can follow to make sure your event is a success. Here are some tips to help you make your event a success:

Define Your Goals

Before you start planning your event, you need to know what you want to achieve. What is the purpose of the event? Are you trying to raise awareness for your brand, generate leads, or build relationships with existing customers? Once you know your goals, you can develop a strategy to achieve them. The goals you set should be realistic and achievable.

Create a Powerful Event Brand

Your event brand is more than just your event logo. It includes everything from the event name and tagline to the colours, fonts, and overall look and feel of your event. Your event brand should be unique and memorable. It should reflect the spirit of your event and capture the attention of your target audience.

Choose the Right Format

There are many different types of events, from conferences and seminars to trade shows and product launches. Each type of event has its own strengths and weaknesses, so need to choose the right format for your goals. For example, if you want to generate leads, a trade show might be a better option than a conference. The key is to choose an event format that will allow you to achieve your goals.

people sitting on chairs

Image source: Unsplash

Select the Right Venue

The location of your event is also important. You need to choose a venue that is convenient for your target audience. If your event is aimed at a local audience, it makes sense to choose a location that is easy to get to. However, if you are targeting a national or international audience, you might need to choose a more central location.

Budget Carefully

Your event budget will have a big impact on your event planning. You need to make sure you have enough money to cover all the costs of your event, from the venue and catering to marketing and advertising. You also need to make sure you don’t overspend on your event. Stick to your budget so you can avoid financial problems down the road.

Plan Your Marketing Strategy

Your marketing strategy should be designed to reach your target audience and promote your event. There are many different marketing channels you can use, from online advertising to print media. You need to identify the channels that will work best for your event. Then, you need to create a plan for how you will use each channel to market your event.

Develop a Social Media Strategy

Social media is a powerful marketing tool that you can use to promote your event. You need to develop a social media strategy that includes creating event-specific hashtags, promoting your event on your brand’s social media channels, and using paid advertising on social media.

Promote Your Event

Once you have planned your event and chosen the right format, you need to promote it. The best way to promote an event is through a mix of online and offline channels. Use social media, email marketing, and traditional advertising to get the word out. And don’t forget to promote your event on your website.

Make It Easy to Register

If you want people to attend your event, you need to make it easy for them to register. The registration process should be simple and straightforward. And if you’re charging for the event, make sure the price is clearly stated. The more information you can provide up front, the more likely people are to register.

Plan for the Unexpected

Even the best-planned events can run into problems. That’s why it’s important to plan for the unexpected. Have a contingency plan in place in case something goes wrong. And make sure you have insurance to protect yourself from any potential liability. More often than not, the problems you face will be minor. But it’s always better to be prepared.

Create a Great Experience

Your event should be more than just a gathering of people. It should be an experience that attendees will remember long after it’s over. To create a great experience, you need to pay attention to the details. From the venue to the food and drink, everything should be top-notch.

Follow Up With Attendees

After the event is over, don’t forget to follow up with attendees. Send them a thank-you note or email and stay in touch. If you can keep your attendees engaged, they are more likely to attend your next event. Likewise, if you can turn attendees into promoters, they will help you spread the word about your event.

Planning a successful event takes time, effort, and attention to detail. But if you follow these tips, you can make sure your event is a success. Choose the right format, venue, and budget. Promote your event using a mix of online and offline channels. And create a great experience for attendees. By following these tips, you can make sure your event is a success.

Tell-Tale Signs That You Need A New Business Website

Tell-Tale Signs That You Need A New Business Website

We all know that a company’s website is their digital window to the world; indeed, some would say a business website design is a reflection of the organisation and what they are all about. How does one know whether or not their business website is doing what it should?

Here are a few signs that it is time to revamp a company website.

  • User Feedback – If a site visitor leaves a message complaining about slow page loading or lack of clear site labels, which makes it hard to find what you’re looking for, this should be enough to contact a web designer with a view to revamping the platform. Some business owners ignore customer feedback, which is a mistake, as this is an indication of how the user feels about their experience.
  • Low Traffic – This is the defining measuring stick; if you discover that your website is rarely visited, this needs to be addressed. There are, for example, powerful digital tools that tell you a) how many visits each page received, b) how long a visitor spent on a page and c) which platform directed them to your site. If you see that users are not spending much time on your platform, this means you need the services of Cardiff web designers to carry out a design revamp and include professionally created content. For those who want to work with web designers near them, a Google search is all it takes. 
  • Low Google Ranking – When you type in a relative search term and hit that go button, where does your site rank? If you are way back on page 32, it is very unlikely that you will receive any traffic from Google’s search engine. This could be due to poor website content or a lack of search engine optimisation, which is a critical service that is designed to boost a website’s rankings within Google searches. Search engine optimisation is one service that every business needs.
  • Out Of Date Content – A lot can happen in a couple of years and if your web content hasn’t changed in a long time, this could be a reason people are not staying long. Change is necessary with all forms of promotional content, so make sure that you update your website on a regular basis.

  • Hard To Navigate – If your site is a nightmare to navigate, this will drive people away; there’s nothing worse than not being able to find what you’re looking for. Does your website have clear page labels and links to a variety of content that visitors would be looking for? Checking your site traffic might point out that users are leaving within a few seconds and if this is the case, it is time to revamp the platform.

If you would like to talk to a leading web designer, start with a Google search and check out some of the professionals that can make the changes that you need. Most are happy to quote after seeing your website and the work can be done remotely, which is ideal during the pandemic.

What are the Benefits of SEO?

What are the Benefits of SEO?

Many businesses seem skeptical about investing in SEO, even in the current scenario when almost every activity is handled on the internet. People have started relying on their devices for everything, so much so that it is crucial to take life ahead through the crisis. The real value of SEO is yet to be explored by most companies, with the gamut of its potential left untapped in many countries where technology runs its race as fast as in any other part of the world.

SEO has grown to become one of the most important factors in developing a business. Company owners have started equipping their systems with SEO expertise to tackle the online challenges for a greater position. A variety of digital marketing channels have been applying their techniques on the SEO front to reap multiple long-term benefits. Let us look at the most significant benefits of using search engine optimization for businesses.

What are the Benefits of SEO?

1.     Increased Organic Discovery

Higher-quality website traffic is almost always guaranteed through SEO as long as the strategies used are effective. Organic visibility is, therefore, a monumental benefit of SEO, which is customer-centric and hyper-targeted. Whether based in London or you need to find the best web design agency in Cardiff, fast web pages are geared toward a relevant audience through strategies that work for the pertinent search queries. By doing so, you wouldn’t need to take deliberate efforts to entice a visitor; the organic discovery could lead to an instant conversion and high-quality traffic.

2.     Offers Great ROI

A priority consideration when checking the profits and liabilities of a company would be its ROI. It is indeed the most important parameter in determining the profits generated and the further strategies of a company. When the numbers are bigger, the overall market value of the brand increases. The SEO results could take time to work for your website, but a high-quality strategy will deliver impressive ROI. Almost a 12% increase has been recorded in lead generation for SEO marketing techniques compared to traditional marketing. Boosted traffic is correlated with search engine visibility, further affecting the ROI

3.     Improves Trust and Credibility

When a site has been ranked first on the search engine, credibility among potential clients experiences a sudden boost. On-page and off-page signals such as mobile usability, content, and website speed play crucial parts in ranking a website on Google. As long as your pages are delivering relevant content, you don’t need to worry about being pulled down from the top position. However, regular updates are required in order to maintain the rank throughout its lifetime, helping improve the trust among customers.

4.     Promotion All Day Around

The efforts by search engine optimization strategies do not end after work hours. Every ranking that has been achieved through SEO promotes the website all day by taking advantage of the searches. This means you don’t always need a person behind the computer to set the engine running. You can trust SEO for its functions to improve traffic through better ranks.

Importance of Event Marketing

Importance of Event Marketing

A brand can conquer the hearts of millions only when proper marketing techniques are used for every new project. Multiple methods are being adopted these days to promote the products and services of companies across the globe. Even marketing is one of the most effective marketing techniques that is being used even today. Stronger relationships can be built through these events, depending on the type you have chosen to host. If you are just starting out with your new business, you can choose to attend such events as guests.

Importance of Event Marketing

 

The brand reputation grows through these programs by bringing like-minded people together for discussions and seminars. Strategies might differ from one company to another based on the work culture and team approach. If you are still doubtful about considering an event to promote your brand, you should learn more about the various features of event marketing methods. It is always better to start by understanding the need for event marketing for your brand.

Sales and Marketing

Events help fulfill the purpose of a marketing team for a product or a service. The success of an organization begins from the right strategies used to promote its various offers. Human relationships are important to casting a wider net over the target audience; so, being there in person will work wonders, regardless of the business model you have selected. Conversion rates are linked to the success of this event because customers get to ask questions right away. You only need to make sure that the team you have put together consists of knowledgeable employees and professionals.

 

Growing Your Leads and Database

Prospects may not convert immediately, but the time you put into it will reflect your sales in the long run. These events are a golden opportunity to add customers to your database. Sales processes can be designed in such a way that the leads are nurtured to be converted as soon as possible. Various methods can be used to reach out to potential clients and investors regarding the event. Even if you are sponsoring an event, you could use your workforce to turn every opportunity into a successful venture.

Importance of Event Marketing

Increases Brand Awareness

Customers and prospects get to discover more about the service when you host a physical event where people follow the schedule to find out the efficiency of your group. Through these events, the companies are giving people plenty of opportunities to connect with each other to drive the whole audience closer to the brand. Offering food is another way to bring more customers together, having more intimate sessions than you had planned. All of this could pan out in favor of your company if you prime it right.

Growing Relationships

B2B marketers that support sales teams will benefit from the relationships that are built at such events. Interpersonal connections should be established when you have the time for it in order to take the first step to renewals and new customers.